Tuesday, October 20, 2009

Project against stereotyping

Finally I can show you a project which I was working on during these past weeks. A couple of months ago the local organization Atelier culture.projects initiated a project dedicated to stereotyping, entitled: Memento: Little Moments of Awareness against Stereotypes.

A seminar about this issue was carried out and a few quotes were generated from the seminar. These quotes were based on the strong stereotypes which are present in fairy tales. During the seminar fairytales were analysed and stereotypes were detected and discussed in depth. Next step was to create little mementos which featured these quotes related to stereotyping. We finally produced keychains, mirrors, badges and magnets with little illustrations accompanied by a matching quote. Nicely packaged, they were hang in three different locations around Malta and people could pick one, and hopefully carry on the message against stereotyping and labeling.

Here are some of the designs I did for this project (each quote was translated in Maltese):

Mirror on the tree/ who is fair that I can see? (please turn over)
Mera mera mal-fergha mxejra / fejn hu l-gmiel biex jaraw ghajnejja? (aqleb ghan-naha l-ohra)

Society defines the witch
Is-socjeta taghti definizzjoni ghas-sahhara

In bed? Can't be granny!
Fis-sodda? zgur m'hijiex in-Nanna mela!

The clock struck 12 / Cinderella ran to her princess
Mad-daqq ta' nofs il-lejl / Cinderella griet lejn il-principessa taghha

The mementos at 1. Lower Barakka in Valletta, 2. Sliema and 3. University of Malta:


Close up the hanging mementos:

I really do hope that this project induced some change in the way we think!
You can read more about the project here!

3 comments:

Lisa Falzon said...

What an awesome initiative! I loved the mirror-mirror one :) Very sweet.

I was a little confused about the last one - is it against male-female relationship assumptions? I puzzled about it's message for a while!

Denise Scicluna said...

Thanks Lisa! Happy you like them :)

Yes that's right. In fairy tales it's always about the prince and princess who live "happily after after". I think it's a strong stereotype. Why not have a princess and princess instead?

Lefty said...

the pumpkin badge looks especially great. zommli wahda joe plz!